Nir Eyal Teaches Us How to Become Indistractable (EP305)

I'm thrilled to introduce you to my guest, Nir Eyal, the esteemed author of the renowned book, Indistractable. In today's conversation, Nir provides a profound insight into mastering attention and sustaining focus. We delve into topics such as effective time management, prioritization, and decision-making strategies. Additionally, we explore how to seize control of your attention's direction, the drawbacks of traditional to-do lists, and Nir's insightful alternatives. His infectious energy and engaging demeanor made for a great conversation.

About Nir

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.

Nir attended The Stanford Graduate School of Business and Emory University.

Links Discussed in This Episode

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Using Meditation to Overcome Resentment Towards Your Partner with Kelly Smith (Bonus Episode)